By Umaru Fofana
For the first time since the founding of the South Africa-based DSTv (Digital Satellite Television) in 1995, a Sierra Leone television station is now among the channels.
The private-owned AYV (Africa Young Voices) TV station can now be watched on Channel 399.
According to a statement from the AYV, they have gone into an agreement with MULTICHOICE, the owners of DSTv, so as to “showcase Sierra Leone, its stories and its talents to Africa”.
This makes AYV channel in West Africa, outside Nigeria and Ghana, to be on the MultiChoice pan-African satellite TV-platform.
“This does not only expand the AYV TV’s footprint across Africa, but also provides Sierra Leone businesses, products and organizations with a channel to reach an African Market in the sub- Saharan Africa” the statement says.
It says it also “empowers the young people of Sierra Leone by creating more jobs in the entertainment industry”.
The statement adds: “This bigger platform drives demand for the production of more contents of higher quality, resulting in a 50% increase in new jobs in the first year”.
Reacting to this, the CEO of AYV, Anthony Navo Jnr says “It is an opportunity to empower young voices in Sierra Leone, Africa and the Africa Diaspora. The AYV TV works with young people and creatives in Sierra Leone, Africa and the Diaspora to build an excellent channel that showcases Sierra Leone to Africa and Africa to the world.”
Natalia Abboud, CEO of Transnational SL/DStv Sierra Leone says that “for over three decades, DStv has entertained Sierra Leoneans in their homes, enriching their lives and inspiring new generations. This partnership with AYV TV is a testimony to the company’s ongoing commitment to Sierra Leone and its people.”
Copyright © Politico Online (17/09/21)
